Co-founder & Director
Ed started Soft Egg with Paul Guinane in 2008. He believes building great relationships with customers, staff & suppliers alike is key to success. He prides himself on Soft Egg's fresh and innovation approach. Ed oversees the financial and business side of the organisation ensuring strategic and development plans are achieved within Soft Egg.
Ed began his career in data cabling before moving into video conferencing and audio visual solutions. Ed spent many years working in and around mainland Europe for leading IT & AV Companies, providing bespoke solutions to large end-user organisations throughout the financial, corporate, education and health sectors.